About DRVN Performance
At DRVN Performance, we believe extraordinary results are built through consistency, commitment and the right approach to training.
We specialise in triathlon, Ironman and endurance coaching, helping ambitious athletes achieve their goals without compromising the things that matter most outside of sport.
Whether you're taking on your first triathlon, chasing a personal best or preparing for your next major endurance challenge, we're here to help you get there.
Performance isn't just about how much you train. It's about how well you train.
Training Built Around Your Life
We understand that training isn't your only commitment.
Between work, family and everyday responsibilities, finding the time to train can be challenging. We believe your training should complement your life, not take it over.
That's why our approach is built around three fundamental principles:
STRUCTURE OVER GUESSWORK
Every session has a purpose. Training should be progressive, considered and aligned with your goals.
CONSISTENCY OVER PERFECTION
Progress doesn't come from getting every session right. It comes from showing up, adapting when necessary and building good habits over time.
PURPOSE OVER PRESSURE
More training doesn't always mean better performance. We focus on making the time you have available count.
Our Approach
We don't believe in one-size-fits-all training or unnecessary complexity.
We believe in understanding your goals, recognising your commitments and creating a structured approach that gives you the best opportunity to succeed.
Whether you're following one of our professionally designed training plans or working directly with a coach, everything we do is built around the same philosophy:
- Train with purpose.
- Build consistency.
- Embrace progression.
- Perform with confidence.
Because every athlete has a different starting point, but everyone deserves the opportunity to progress.
Real Results, Real Athletes.
We believe performance speaks louder than promises.
At DRVN Performance, we're passionate about helping athletes achieve things they once thought were beyond their reach. And we're proud of the results being achieved both on and off the race course.
ATHLETE ACHIEVEMENTS
The most rewarding results are those achieved by the athletes we work with.
We've helped athletes achieve:
- Multiple personal bests across triathlon and endurance events.
- Age-group podium finishes.
- Significant improvements in race performance.
- Greater confidence, consistency and control over their training.
- Goals they previously thought were out of reach.
Whether that's standing on an age-group podium, setting a new personal best or simply crossing a finish line for the first time, every milestone matters.
There are no shortcuts, guaranteed results or magic formulas. Just purposeful training, consistent work and a commitment to getting better.
We're here to help you make your next achievement your best one yet.
Joe Hirst | Founder & Head Coach
DRVN Performance was founded by Joe Hirst, an endurance athlete, qualified personal trainer and coach with over 10 years of coaching experience across sports and fitness.
Having spent years coaching others and pursuing his own athletic ambitions, Joe understands both sides of the journey.
As an Ironman finisher and age-group podium athlete, he knows first-hand the commitment, preparation and resilience required to achieve challenging endurance goals.
But just as importantly, as a working professional and father, he understands that training has to fit around real life.
DRVN Performance was created to bring those experiences together: combining practical coaching knowledge, personal experience and structured training to help athletes make meaningful progress.
The aim is simple: to help more people achieve things they once thought were beyond their reach.
Not sure which training plan is right for you?
Every athlete is different. Answer a few quick questions and we'll recommend the plan that's right for you. It should only take around 60 seconds!