Privacy Policy

DRVN Performance — Privacy Policy

Last updated: October 2026

1. Introduction

DRVN Performance is committed to respecting your privacy and protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enquire about our services, purchase a digital training plan, or receive personalised coaching from us.

We aim to collect only the information we need, use it for clear purposes and handle it responsibly in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.

Please read this policy carefully so that you understand how your information is handled.

2. Who we are

DRVN Performance is operated by Joseph Samuel Joshua Hirst, a sole trader based in England.

For the purposes of applicable data protection legislation, Joseph Samuel Joshua Hirst is the data controller responsible for deciding how and why your personal information is processed.

Business: DRVN Performance
Email: enquiries@drvn-performance.co.uk
Website: https://drvn-performance.com
Business correspondence address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA

If you have any questions about this policy or how your personal information is handled, please contact us using the email address above.

3. What personal information we collect

The information we collect depends on how you interact with DRVN Performance and which services you use.

3.1 Enquiries and general communications

When you contact us, we may collect:

• Your name and email address.
• Your telephone number, if provided.
• The contents of your enquiry or message.
• Information you choose to share about your goals, experience or requirements.

We use this information to respond to enquiries, provide information about our services and assess whether we can help you.

3.2 Digital training plan purchases

When you purchase a digital training plan, we may collect:

• Your name and email address.
• Details of the training plan purchased.
• Order, transaction and payment-status information.
• Relevant billing information where required.
• Records of your purchase, delivery, refund requests and related communications.

Card details and other sensitive payment credentials are generally handled by the payment provider rather than being stored directly by DRVN Performance. The precise information processed will depend on the payment method and platform used.

3.3 Personalised coaching

If you receive personalised coaching, we may collect information reasonably necessary to assess your requirements, prepare and adapt your training, monitor progress and provide the service. This may include:

• Your name and contact details.
• Your age or date of birth, where relevant to coaching.
• Your sporting background, experience, goals and upcoming events.
• Training history, session records, training volume and performance metrics.
• Swim, bike and run data, including pace, power, heart rate, distance and duration.
• Training availability, lifestyle commitments and recovery information.
• Information about injuries, medical conditions, medication, limitations or other      health matters that you choose to share and that are relevant to coaching.
• Feedback, progress reviews, messages and coaching notes.

We will aim to collect only information that is reasonably necessary for the coaching service.

You should not send us medical information that is unrelated to your coaching requirements.

3.4 Website and technical information

When you visit our website, certain information may be collected automatically by the website host, security tools or other services used to operate the site. Depending on the platform and settings, this may include:

• IP address and general device or browser information.
• Pages visited and interactions with the website.
• Approximate location derived from technical information.
• Website performance, security and diagnostic information.
• Cookie or similar technology information, where applicable.

The information collected depends on the website configuration and the services enabled. Please see Section 10 for further information about cookies.

4. How and why we use your information

We use personal information for the following purposes:

Responding to enquiries: Answering questions and discussing your requirements

Delivering purchases: Processing orders and providing digital training plans

Providing coaching: Building, reviewing and adapting training programmes

Monitoring progress: Reviewing training data, performance and feedback

Managing payments: Confirming transactions, handling refunds and maintaining   accounts

Business administration: Keeping records and managing customer relationships

Legal compliance: Meeting tax, accounting and other legal obligations

Website operation: Maintaining security, diagnosing technical issues and   improving functionality where appropriate

Marketing: Sending promotional communications where permitted by law   and where any required consent has been obtained

We will not use your personal information for a materially different purpose without providing further information where required by law.

5. Our lawful bases for processing

Data protection law requires us to identify a lawful basis for processing personal information. The basis depends on the information involved and the purpose for which it is used.

5.1 Contract

We may process information where it is necessary to take steps at your request before entering into a contract or to perform a contract with you. This includes processing purchases, supplying training plans, providing coaching and managing customer communications.

5.2 Legal obligation

We may process and retain relevant information where necessary to comply with legal obligations, including applicable tax, accounting and record-keeping requirements.

5.3 Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. These interests may include responding to relevant enquiries, maintaining business records, protecting our website and services, preventing misuse and handling disputes.

Where we rely on legitimate interests, we consider the necessity of the processing and its potential impact on you.

5.4 Consent

Where required by law, we will ask for your consent before using personal information for a particular purpose, such as certain marketing communications or non-essential cookies.

You can withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Health information and other sensitive data

Personalised endurance coaching may involve information about your physical health, injuries, medical conditions, medication, recovery or other matters that reveal information about your health.

Under data protection law, this type of information may constitute special-category personal data and is subject to additional protection.

Where we process health information that constitutes special-category data, we will identify and rely on both an appropriate lawful basis under Article 6 UK GDPR and a valid additional condition under Article 9 UK GDPR. Where we rely on your explicit consent, we will request it separately and clearly before processing the relevant information.

We will use such information only for the stated coaching and related purposes for which it is needed, subject to the terms of any applicable consent and the law.

You may decline to provide certain health information. However, if that information is reasonably necessary to assess whether coaching can be delivered appropriately or safely, we may be unable to provide some or all of the requested service.

You can withdraw explicit consent where consent is the condition relied upon. This will not affect processing already carried out lawfully, but it may mean we cannot continue providing a service that depends on the information.

DRVN Performance provides sports and endurance coaching, not medical diagnosis or treatment. Sharing health information with us does not replace advice from an appropriately qualified healthcare professional.

7. Who we share information with

We do not sell your personal information.

We may share relevant information with third parties where necessary to operate DRVN Performance, provide our services or comply with legal obligations. These may include:

• Website hosting and website providers, to operate and maintain our website.
• Payment processors, to process payments, refunds and transaction-related matters.
• Email and communication providers, to respond to enquiries and communicate      with customers.
• File storage and productivity providers, to store and manage relevant business records and training documents.
• Training platforms and software providers, where used to deliver coaching,      access training data or review performance.
• Professional advisers, such as accountants, solicitors or insurers, where appropriate.
• Public authorities or regulators, where disclosure is required by law or      necessary to establish, exercise or defend legal claims.

We will seek to share only the information reasonably necessary for the relevant purpose.

Third-party providers may process information under their own privacy policies and contractual arrangements. Where they process information on our behalf, we will take appropriate steps to ensure that suitable data-protection arrangements are in place.

We will not share your health information with unrelated third parties for their own marketing purposes.

8. International transfers

Some of the providers used to operate online services may store or process information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure that the transfer is lawful and that appropriate safeguards are in place. Depending on the circumstances, these may include an applicable adequacy regulation or decision, approved contractual safeguards or another permitted transfer mechanism.

The countries involved and the applicable safeguards will depend on the providers and services used.

9. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes explained in this policy, including meeting legal, accounting and reporting obligations and resolving disputes.

Retention periods may vary according to the type of information and why it is held. In general:

• Enquiries: We retain enquiry records for as long as reasonably necessary to respond      and manage any resulting relationship.
• Purchases and financial records: We retain relevant transaction and accounting      records for the period required by applicable law.
• Coaching records: We retain coaching information for the duration of the coaching relationship and for a reasonable period afterwards where needed for continuity, record-keeping, complaints or legal claims.
• Health information: We aim to limit retention to the period necessary for the      relevant coaching purpose and any justified additional retention requirement.
• Marketing preferences: We retain the information needed to respect your      marketing choices and maintain suppression records where appropriate.
• Website technical information: Retention depends on the relevant provider,      security purpose and system configuration.

When information is no longer required, we will take reasonable steps to delete it securely or anonymise it, where appropriate.

We may retain limited information for longer where required by law or where necessary to establish, exercise or defend legal claims.

10. Cookies and website technologies

Our website may use cookies or similar technologies to support essential website functions, maintain security, remember preferences or understand website usage.

The cookies and technologies used will depend on the website platform and the tools enabled.

Where consent is legally required for non-essential cookies or similar technologies, we will seek that consent before using them. You should be able to change your preferences through the available cookie settings, where provided.

You can also manage cookies through your browser settings. Blocking certain cookies may affect website functionality.

Before publication, this section should be checked against the actual cookies, analytics tools, embedded content and other technologies enabled on the DRVN Performance website.

11. Marketing communications

We may send service-related communications that are necessary to fulfil a purchase or coaching arrangement, such as order confirmations, training-plan delivery information, service updates and responses to enquiries.

Promotional emails or other marketing communications will be sent only where permitted by applicable law and where any required consent or other legal conditions are satisfied.

You can unsubscribe from marketing emails using the unsubscribe link, where available, or by contacting us at enquiries@drvn-performance.co.uk.

Unsubscribing from marketing will not prevent us from sending essential service-related communications.

We will not use your personal information for unrelated promotional purposes without an appropriate legal basis.

12. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or destruction.

Depending on the systems used, these measures may include access controls, secure accounts, strong passwords, multi-factor authentication where available, appropriate device security, careful sharing of files and the use of reputable service providers.

Access to personal information should be limited to those who need it for legitimate business purposes.

No online service or method of electronic storage can be guaranteed to be completely secure. If a personal data breach occurs, we will assess it and take any action required by applicable law, including notifying affected individuals or the relevant regulator where necessary.

13. Your data protection rights

Subject to applicable law and any relevant exemptions, you may have the right to:

• Access the personal information we hold about you.
• Rectify information that is inaccurate or incomplete.
• Erase personal information in certain circumstances.
• Restrict the processing of your information in certain circumstances.
• Object to certain types of processing, including processing based on legitimate      interests and direct marketing.
• Data portability, where the legal requirements for this right are met.
• Withdraw consent where we rely on consent as our lawful basis or as an additional condition for processing special-category data.
• Complain to the Information Commissioner's Office (ICO).

These rights are not absolute and may depend on the circumstances. For example, we may need to retain certain financial or contractual records to meet legal obligations even if you request deletion.

To exercise your rights, contact enquiries@drvn-performance.co.uk. We may need to verify your identity before responding.

We will respond within the timescale required by applicable law.

14. Complaints

If you have a concern about how we use your personal information, please contact us first at enquiries@drvn-performance.co.uk so that we have an opportunity to address it.

You also have the right to complain to the UK Information Commissioner's Office:

Website: https://ico.org.uk/make-a-complaint/

Telephone: 0303 123 1113

The ICO is the UK's independent data protection regulator.

15. Third-party websites and services

Our website or communications may contain links to third-party websites, platforms or services.

If you follow a link to an external website, that provider's own privacy policy and terms will apply to your use of its service. We are not responsible for the privacy practices of third-party websites that we do not control.

We recommend reviewing the relevant privacy information before providing personal information to another provider.

16. Children's information

DRVN Performance's services are intended to be provided in accordance with the eligibility and contractual requirements of the relevant service.

We do not knowingly collect children's personal information where doing so would be inappropriate or unlawful. If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review the matter and take appropriate action.

Any coaching involving a person under 18 must be assessed separately to ensure that appropriate consent, safeguarding and data-protection arrangements are in place.

17. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, systems, legal obligations or data-handling practices.

The latest version will be published on our website with its updated date. We encourage you to review this policy periodically.

Where required by law, we will provide additional information or notify affected individuals about material changes.

18. Contact us

For questions about this Privacy Policy, your personal information or your data protection rights, please contact:

DRVN Performance
Data controller: Joseph Samuel Joshua Hirst
Email: enquiries@drvn-performance.co.uk
Website: https://drvn-performance.com
Business correspondence address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA

We will consider your enquiry and respond in accordance with applicable data protection law.